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Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy

Por un escritor de hombre misterioso
Last updated 10 junio 2024
Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy
While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021, Sol de Janeiro experienced a 174% sales increase to $454 million in the six months ending September 30.
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